Being a premium car manufacturer, Jaguar Land Rover needed a design that complemented their vehicles’ luxury status. Where previously JLR had occupied a single story building with low height shop fronts, the new design focused on enhancing street presence while simultaneously increasing the connection between the internal and external. This vision was achieved by incorporating a large glazed double storey voided showroom floor. Given the new building design focused on maximising height and transparency, the key challenge which we had to overcome was seamlessly integrating and concealing services within the minimised building fabric.